![]() Her success has happened largely on her terms, led by readers who act as her evangelists, driving sales through ecstatic online reviews and viral reaction videos. ![]() By the summer, with two books on the best-seller list - “Slammed” and a sequel, “Point of Retreat,” - she quit her job to write full time. By May, Hoover had made $50,000 in royalties, money she used to pay back her stepfather for the trailer. Hoover, 42, didn’t have a publisher, an agent or any of the usual marketing machinery that goes into engineering a best seller: the six-figure marketing campaigns, the talk-show and podcast tours, the speaking gigs and literary awards, the glowing reviews from mainstream book critics.īut seven months later, “Slammed” hit the New York Times best-seller list. She was elated when she made $30 in royalties. When she self-published her first young adult novel, “Slammed,” in January of 2012, Hoover was making $9 an hour as a social worker, living in a single-wide trailer with her husband, a long-distance truck driver, and their three sons. ![]() ![]() ![]() And her success - a shock that she’s still processing, she said - has upended the publishing industry’s most entrenched assumptions about what sells books. ![]()
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